Founder of Life Alive Cafés. Designer of Hearth Food Garden.
Now I help independent founders open, revive, and systematize businesses with soul — so they thrive without consuming you.
I’ve built what you’re trying to built.
Beautiful spaces that actually run.
Soul is not the opposite of operations.
I work with purpose driven leaders who are ready to move beyond short-term fixes and built resilient organizations grounded in people, clarity, and long-term vision.
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Entrepreneurs
You're opening a restaurant, café, shop, studio, or wellness space — or you already have one, and it's working on paper but has lost its pulse.
You care about beauty and you care about margin, and you're tired of being told to choose.
Every decision still routes through you. You want a business that makes money without consuming the person who made it.
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Visionaries
You have a concept and purpose that go well beyond the commonplace. Cookie-cutter solutions don't fit, and you're growing fast.
You prize agility and creativity. You need systems that steady you without flattening the thing that makes this yours.
You want AI, tech, and your team to supercharge your assets, not drain them — and you want what you've built to outlast your daily involvement.
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Leaders
You want to magnetize, motivate, and retain the best and brightest, and trust that your mission is felt as deeply by your team as by you. But you're hiring again, and the person you're replacing was good. Your strongest people could go further, and you don't have the hours to take them there.
You want to walk in on a Tuesday and find it running beautifully — not because anyone's being watched, but because they've made it theirs.
What I bring
I built places that people travelled over two hours to visit… regularly
I founded and scaled a pioneering organic QSR chain with 40% annual EBITDA growth
I achieved 5% turnover and 2% waste in the hospitality industry
My restaurants were repeatedly named one of Zagat’s Top 100 Restaurants in the US
I earned Best of Boston recognition from Boston Magazine and TimeOut Magazine, North Shore Magazine every year I owned the company
I capitalized and designed 15,000 sq ft community food hall
Our new world order calls for new leaders who value the human while innovating with integrity. Now more than ever, we need you to step into your power and build your vision..
Join me in progress and solidarity.
WHAT I DO
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Build the Team & Systems
On boarding, training manuals, standard ops, culture building, and hiring frameworks that hold your standards when you’re not in the room so you can work ON your business, not IN it.
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Steady the Founder
Prib ate strategic mentoring for the person carrying it all. Clarity, sage-grounded decision making, and an experienced witness who has been there before and won’t sugar-coat.
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Design the Space
Rooms people don’t want to leave - and that work operationally. Layout, flow, efficiency, materials, light, way finding, and the tiny details that eliminate friction and inspire loyalty, while making it feel like it has always been there, often without a full remodel.
"Working with Heidi was amazing from the start. Her energy, positive vibes, clear vision, and her incredible way of bringing our brand to life was simply brilliant!" - Robert Ozorian, Hearth Food Garden.
Rooted Reflections
WHERE CONNECTION CULTIVATES GROWTH
