pleasure

A woman with shoulder-length curly gray hair, wearing a dark textured sweater, standing in front of a colorful abstract background.

“Leaders who employ Heidi’s evidence-based skills and strategies will see an immediate lift in team member performance and motivation, customer retention, sales, and innovation — but even more importantly, they delve deeper into their own personal actualization and growth journey, regaining the purpose and pleasure that got lost along the way.” - Sharon G.

A serial social-entrepreneur who’s become a Warrior of Love for purpose-driven founders and ambitious leaders hungry to unleash their potential, Heidi has been called an alchemist who injects magic into the mundane and a rainmaker for those who thirst for something more. It’s her passion to craft experiences that connect, nourish, and awaken.

An activist at heart, a hippie in a world of suits, a curvaceous goddess of plenty among pin-striped bankers and developers, she’s seen first hand—again and again—that passion and love lead to greater performance, lasting impact, and a lot more joy in the journey!.
After 14 years on the frontlines heightened her activism around sustainable agriculture, she sold Life Alive to the founder of Panera Bread to ensure its expansion and delve deeper into sustainable food systems. She then built a permaculture farm and test kitchen, while designing and launching Hearth Food Garden, a revolutionary 15,000 sq. ft. food hall weaving together local food, quick-service, and fine dining.
”It is an honor and pleasure to share my hard-earned knowledge and life-long interests to help other visionaries achieve their dreams. My years of practice have taught me that the best training engages both the heart and the mind.”

power

“My success did not come without challenges - there’s no such thing.”

With over 25 years of social entrepreneurship in hospitality — the toughest of industries — I truly understand what it feels like to face powerful adversaries, be consumed by daily operations that sap your creativity, and hit a plateau of creativity. I have spent time lost in the whirlwind of rapid growth and succumbed to toxic forces by letting enthusiasm override my instincts.

Having navigated hard-earned lessons that come from trusting the wrong people, keeping under-performers too long, and moving too quickly, I’m committed to sharing how I learned to turn failures and nightmares into gifts and triumphs. We make sure that you pre-empt unnecessary pitfalls, transform obstacles into opportunities, and connect to your inner wisdom at each crossroad.

vision

I’ve established 3 pillars as a framework for my methodology,
creating a sustainable foundation for life — both in and out of work.

Leadership Mentoring

A black-and-white illustration of an eye with a closed eyelid.

Purpose & Passion,
Mission-Led Action

Where others rush to quick fixes, we focus on your core to cultivate deep, lasting momentum that nurtures, clarifies, and guides, rather than deplete and divide.

Leadership Mentoring

Black and white illustration of a plant with three pointed leaves and two rounded leaves at the base.

Nature-Based
Holistic Strategy

We harness time-tested principles of ecology, permaculture, and psychology into systems and finance to exploit unseen forces and infuse energy at every stage.

Culture & Systems

Bold Authenticity, Courageous Integrity

We uncover, amplify, and evolve your distinctive edge—forging a vision and culture that’s unmistakably yours, infinitely adaptable, and boundlessly generative.

Human-Centered Design

“Leaders who employ Heidi’s evidence-based skills and strategies will see an immediate lift in team member performance and motivation, customer retention, sales and innovation; but even more importantly, they delve deeper into their own personal actualization and growth journey activating a sense of purpose and pleasure that can get lost along the way.” - Sharon G.

I don't just build businesses; I craft living, breathing organisms that challenge existing paradigms, create regenerative impact, and instill lives with pleasure and purpose again.

values

Sensual Beauty

Life is Art. Art is Love. Love is Beauty. Seek and create beauty and what you touch will bloom.
Holistic Connection

We are all interwove. Amplifying the threads that unite us reduces friction and releases untapped potential.
Deep Curiosity

An open mindset coupled with creative exploration feeds innovation and plumbs the depths of possibility to expand our reach and impact.
Generous Service

When we intentionally uplift others and enact a culture of dignity, we foster a virtuous cycle of progress that reverberates far beyond us.
Joyful Impact

Choosing to focus on the positive and infusing pleasure into practice is serious business. Mindful joy is seismic when challenges are part of growth.

principles

Businesses built on passion and purpose are independent drivers of social change.
Your “WHY” simplifies all complexities, confusion, and cross-roads ensuring you’re agile– and maintain your integrity – in all situations, with or without you.
When in doubt, your mission has the answer, however if meeting your mission risks your stability, choose the option closest to your mission’s ideal and seek to get there in time.
Relationships are the work: Customer satisfaction and business outcomes improve when leaders focus on human connections over transactions.
People crave recognition & purpose: Purpose-driven employees demonstrate higher commitment and lower job stress levels.
Motivation & collaboration drive innovation and flexibility.
Female leaders use transformational leadership styles that inspire and motivate through purpose.
Vulnerability helps build trust, foster creativity, and engage colleagues in deeper ways.
Emotionally intelligent leaders communicate effectively, empathize deeply, and create innovative environments.
To lead authentically with an open heart demands even more awareness and courage than it takes to launch.
When leaders see themselves clearly, they are more confident, creative, make sounder decisions, build stronger relationships, and communicate more effectively.
Biomimicry and biophilic design captures mysterious forces and taps us into synergistic, self-sustaining operations that require less energy to thrive.
Workers in environments with more green are 6% more productive, 15% more creative and report a 15% higher level of wellbeing.
Circular production cycles resources internally while enabling regenerative value creation.
Tech and AI are fantastic for mechanical, repetitive tasks that eat up our time and sap our creative juices. More often than not, these “tools” serve to silo our people and operations, creating emptiness and dissociation in our teams and culture.
Your people don’t really want the “easy” way for the things that matter — they hunger to feel necessary, competent, and supported amidst challenge, rather than disengaged and obsolete.