There are days when I feel an ache in my soul—not debilitating, just a low hum I can't quite turn off. A whisper asking: Is this the right path? Am I growing enough? Should I have played it safer?.

I've always been drawn to hard things. Building concepts ahead of their time. Designing spaces that aren’t for “everyone.” Leading teams through rapid growth with limited space and time. Then came the hardest transition: actually letting go of creating and stepping into cultivating.

For years, I was hands-on—doing the work and making things happen. Then I realized my real gift wasn't in doing and building more, but in helping others grow brilliantly. I hadn’t practiced as a therapist in over 20 years, so moving into on-on-one work was a huge risk for me. I shifted from execution to listening and guidance, from solo creator to cheerleader and mentor working across dozens of businesses simultaneously..

It felt like trading a single thriving garden for scattering seeds across an entire field.

You don't know which seeds will take root. You can't control the weather. Some will bloom immediately; others will lay dormant for seasons. But here's what I discovered: when you focus on nourishing the soil—the culture, the systems, the mindset, the environments—everything you plant has a chance to flourish. Now, I get the privilege of being a part of this tenfold!

I founded Rooted Vision Studio on a belief that terrified me: that more and more female entrepreneurs were seeking to carve their own path, outside of the traditional male model. They sought to thrive in balance, marrying business and pleasure, grounded in natural principles, and lead with depth over speed. Honestly, everywhere I looked I saw women entrepreneurs drowning in hustle culture—scaling at the expense of joy, building without balance, chasing metrics that left them empty, and I knew this had to change…

I bet everything on a different way.

Some seasons have been abundant. Others? I've questioned the harvest. The work is exhilarating—mentoring leaders through expansion, redesigning spaces that transform culture, facilitating breakthroughs that ripple through entire organizations. But growth doesn't always follow a straight line, and passion doesn't always pay immediately.

Here's what I've learned: Every challenging season is actually teaching you how to grow deeper roots.

When revenue is slow, you learn resilience. When clients transform, you remember why you started. When balance feels impossible, you're forced to redesign your own systems. When the market doesn't immediately value what you're building, you get creative, pivot, and find the people who do see it.

My clients don't just grow—they flourish with clarity, balance, and pleasure. They magnetize teams. They create triple bottom line abundance. They turn their operations into sources of joy instead of stress. And when they succeed, they tell me it's because someone finally gave them permission to lead with love and curiosity instead of fear and force.

The lesson? Meaningful Growth Requires Both Patience and Risk.

If you're building something that matters—something the world needs but doesn't yet know how to value—you're going to feel that ache. You're going to wonder about the timeline, the revenue, the pace. You're going to face seasons where nothing seems to bloom.

But here's what separates the businesses that survive from the ones that thrive: The ones that thrive know how to tend the soil, even when the harvest feels far away.

They prioritize depth. They build cultures that retain talent. They create systems that generate ease. They design spaces and experiences that inspire loyalty. They choose balance over burnout. They trust that when you plant with intention and nourish with purpose, the harvest will come—maybe not on your timeline, but abundantly when it does.

You don't need to choose between passion and profit, purpose and growth, balance and ambition.

You need a foundation that supports all of it. Systems rooted in natural principles. Leadership grounded in clarity. Operations designed for sustainability. Spaces crafted for connection.

If you're ready to stop chasing speed and start cultivating depth—to turn the chaos into opportunity, the challenge into growth, the work into play—let's grow something extraordinary together.

Something that doesn't just survive the seasons—but flourishes because of how deeply it's rooted.

Honor your journey— the pleasure, the pain, and everything in between. You’re on the right path, especially if you’re questioning it and feeling the ache.

The Ache & Longing